一直以来,消费断层问题困扰着葡萄酒市场。然而,随着行业进入重构期,消费市场出现了明显变化,其中最值得关注的就是以80、90后为代表的年轻一代消费群体正迅速崛起,众多酒企纷纷改变战略,不断抢占这一具备强大发展潜力的群体。“非红热”席卷大众市场去年,卡思黛乐以“浅酌微醺轻时代”理念开设的品鉴会在北京等地召开,这样的品酒会一改往日 Consumption fault problems have long plagued the wine market. However, with the restructuring phase of the industry entering the consumer market, significant changes have taken place. Among them, the most noteworthy one is that the younger generation of consumer groups, represented by 80 and 90, are rapidly emerging. Many wine companies have changed their strategies to seize this Have a strong potential for development of the community. “Non-red hot ” swept the mass market last year, Castella to “shallow discretion ” concept opened tasting in Beijing and other places, such a tasting will be changed from the past