论文部分内容阅读
从2013年初开始,一股微视频社交热潮便以排山倒海之势席卷全球。而国内在腾讯推出微视之后,行业也正式步入快速发展通道,微视频社交红极一时。那么微视频到底有多火?微视近期公布的一组数据是最好的说明:春节期间,微视平均每天一亿次以上的播放量。仅除夕至初一期间,通过微视向亲朋拜年的网友多达数百万。目前微视在App Store总榜排名位列前三,成为最具人气的非游戏类App,这距离其正式上线才四个月而已。正如福布斯中文去年两次刊文预测,2014年社交媒体的趋势就是微视频将全面崛起。与此同时,一些老牌社交应用如Facebook、Twitter等却隐忧不断,用户流失、活跃度下滑之声不绝于耳,原有的优势似乎大有被瓦解的宿命。
From the beginning of 2013, an upsurge of micro-video social activities has swept the world. The domestic micro-channel launched in Tencent, the industry has officially entered a rapid development channel, micro-video social networking smash hit. Then micro-video in the end how fire? Microdata recently released a set of data is the best illustration: during the Spring Festival, micro-video average daily play more than 100 million times. Only New Year’s Eve to first day, through micro-vision to friends and relatives as many as millions of netizens. At present, micro-view in the App Store total list ranked the top three, becoming the most popular non-game App, which is only four months away from its official online only. As Forbes Chinese two journals predicted in last year, the trend of social media in 2014 is that micro-video will rise in an all-round way. At the same time, some veteran social applications such as Facebook, Twitter and other worries continue, the user loss, the decline in the activity of voices, the original advantages seem to have been destiny collapse.