对媒体关系的管理在公关界并不是一个新话题,对于各大公司的公关部来说,媒体关系管理有很多成熟的套路。具体来说,就是跟一些主要的媒体和媒体高层保持良好的关系,这些主要媒体指报纸、杂志等纸质媒体或电视等强势媒体。媒体维护的方式大多是面对面的沟通,如日常聚餐、活动、邀请参加发 The management of media relations is not a new topic in the PR world. For the public relations departments of major companies, there are many mature routines for media relations management. Specifically, it is to maintain good relations with some major media and media executives. These major media include newspapers, magazines and other media outlets such as paper media or powerful media such as television. Media maintenance methods are mostly face-to-face communication, such as daily dinners, activities, invitations to participate in hair