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本文主要分析非线性定价下寡头垄断行业的消费者行为和市场均衡。分析认为当两家企业的固定费用与边际价格的差异不一致时,高类型的消费者偏好高固定费用、低边际价格的产品,而低类型的消费者的偏好则相反,并且存在某个类型的消费者对两企业的产品感觉无差异,从而市场被分割成两部分。两企业只能通过降低边际价格和固定费用的方式,使市场分割点朝自己有利的方向变动。
This paper mainly analyzes consumer behavior and market equilibrium in oligopolistic industries under non-linear pricing. The analysis argues that when the fixed costs and marginal prices of two firms are different, the high-type consumers prefer products with high fixed costs and low marginal prices, while the low-type consumers have the opposite preferences and there is a certain type of Consumers feel no difference between the products of the two companies, so the market is divided into two parts. The two enterprises can only move the market segmentation point in their own favor by reducing the marginal price and the fixed costs.