在市场竞争日益激烈,消费者需求日益多元化的时代,我国企业经营面临着巨大的挑战,而在我国数量众多的企业中,中小企业占了绝大多数。日益严峻的竞争压力使得中小企业在发展的过程中需要不断根据市场的需求和变化及时调整经营策略。而在竞争、合作、动态的市场环境中要 In an era of increasingly fierce market competition and increasingly diversified consumer demand, the management of enterprises in our country is facing enormous challenges. Of the large number of enterprises in our country, SMEs account for the vast majority. Increasingly competitive pressure makes SMEs in the process of development need to constantly adjust the business strategy based on market needs and changes. In a competitive, cooperative, dynamic market environment to be