本文在陕西地方文化海外媒体传播不力原因分析的基础上,指出需增强媒体传播实力,媒体和高校需形成合力,担当国家形象对外建构的重任,引导地方民众清醒文化身份、树立正确文化立场、提升陕西地方文化价值观海外辐射力、防止西方强势文化对中国地方文化的蚕食,追求多元文化合流与互惠的美好愿景。 Based on the analysis of the reasons for the weak communication of overseas media in local culture in Shaanxi Province, this paper points out that it is necessary to strengthen the media communication strength, and the media and universities need to form a concerted effort to assume the responsibility of building a national image for the external world. It guides local people’s sober cultural identity and fosters a correct cultural position. Shaanxi Local Cultural Values ​​Overseas Radiation Efforts to Prevent Western Culture From Gnawing on Chinese Local Culture and Pursuing the Beautiful Vision of Multi-Cultural Confluence and Reciprocity.