对我来说,这真的是一套亲切有味的著作。三位主编都是我熟悉的师长,参与撰写的也大多是交好的同辈。最近一段时间,它一直是我的床头书。不必讲求顺序,随便翻开一页,就可以读下去,而且大部分时候都有收获。尽管如此大的部头,举在手里卧读有些辛苦,但这点代价总是应该付出的。前几年,偶与钱理群老师聊天,听他提到“广告文学史”的想法。一下子没明白过来,以为 To me, this is a really intimate book. The three chief editors are all familiar teachers, most of whom are involved in composing good peers. It has been my bedside book for the most recent time. Do not have to stress the order, just flip one page, you can read it, and most of the time have gains. Despite such a big headache, having a hard time lying down in his hands, but this price should always be paid. A few years ago, even chatting with Qian Liqun teacher, listening to him mentioned “advertising literary history ” idea. Suddenly did not understand, thought