自广告艺术引入中国以来,随着制作技术的逐步完善与熟练,广告制作者们也一改引入初期的平铺直叙式、声嘶力竭式,变干巴巴的数据、事实而为充满感情色彩的、不直露、不生硬的暗示、劝诱式。即由初期的平乏、呆板的画面加以人的极限所能达到的最快速度读出的一连串几近为噪音的“荣获省优、部优一等奖—地址—联系人—电话—电报挂号”的广告词中挣脱 Since the art of advertising was introduced into China, with the gradual improvement and proficiency of the production technology, the producers of advertisements have also changed the introduction of the initial straightforward, straightforward, dry-to-dry, dry-factual data to the fact that they are full of emotions and are not directly exposed No blunt suggestion, persuasion. That is, from the initial lack of, dull screen to the limit of the people can reach the fastest speed almost a series of noise read out “won the provincial superior, Buyou first prize - address - contact - phone - Telegraph registration ”Advertising break free