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马克思认为文化生产是生产的特殊方式,与物质生产的一定历史形式相联系,并能动地反映社会生活。在资本主义条件下,文化生产有着被资本纳入价值增殖过程、发展为文化工业的趋势,这会提高人的能力,但又异化了人。到共产主义社会,异化将被扬弃,文化生产真正成为人的自由自觉的活动,人会得到自由而全面发展。马克思的文化生产思想为文化产业的发展指明了方向和路径。当下中国大力发展文化产业,必须以人的全面自由发展为出发点和落脚点,充分调动人民群众的积极性和创造性,文化生产只有立足于为了人,满足人民的文化需求,尊重人民的创造精神,才能真正实现文化产业的健康快速发展。
Marx believes that cultural production is a special mode of production, linked to a certain historical form of material production and can reflect social life. Under the condition of capitalism, cultural production has the tendency of being capitalized into the process of value proliferation and developing into a cultural industry, which will enhance human capabilities but alienate others. In communist society, alienation will be discarded and cultural production truly becomes the free and conscious activity of man. People will be given free and all-round development. Marx’s cultural production thought pointed out the direction and path for the development of cultural industry. At present, China must vigorously develop its cultural industry from the perspective of the all-round development of human beings as a starting point and a goal, and fully mobilize the enthusiasm and creativity of the masses. Only by basing itself in satisfying people’s cultural needs and respecting the creative spirit of the people, Truly realize the healthy and rapid development of cultural industries.