“在目前的在线零售业,单单靠资源禀赋来立足,已经不行了。”长江商学院中国商业与全球化研究中心执行主任的蒋德嵩教授认为,中国的在线零售业的发展即将进入到一个新的阶段:“对于任何一个新晋者来说,在传统的这个框架下的创新是没有机会的,这个业态基本已经定型了。”蒋德嵩认为,相比于拥有多少资源禀赋,赢得用户才更关 “In the current online retail industry, relying solely on resource endowment to foothold has become useless. ” Professor Jiang Desong, executive director of the China Business and Globalization Research Center at Cheung Kong Graduate School of Business, believes that the development of China’s online retail industry is about to enter a The new phase: “For any newcomer to innovate in the traditional framework, there is no chance, and the format has basically been set.” "Jiang considers it a win over subscribers in terms of how much endowment they have, It is more relevant