武汉大学新闻与传播学院副院长强月新“激活社会能量,凝聚人气,即造势。借助人气,整合资源,进行品牌经营与活动营销,即借势。造势和借势的实现途径就是进行活动策划。”4月9日在研讨会 Wuhan University, vice president of News and Broadcasting, the new moon “Activate the social energy, unite the popularity, that is the momentum. With popularity, integration of resources, brand management and marketing activities, that is to take advantage of potential and opportunities to achieve the path is to carry out Event planning. ”" April 9 at the seminar