本文通过对比五家传统报业上市公司的业绩,分析报业媒体在传统业务上所面临的困难及新媒体带来的巨大冲击。在此基础上,提出传统报业媒体应结合自身的特点,在面对新媒体竞争的大环境下,借助深化文化体制改革政策的推动力,走出传统业务的困境,积极转型,推进传统媒体与新媒体的融合,打造新时代的全媒体格局。 By comparing the performance of five listed newspaper companies, this paper analyzes the difficulties the newspaper industry faces in the traditional business and the huge impact of new media. On this basis, it is proposed that the traditional newspaper media should, in the face of the competition of new media, take advantage of the driving force of deepening the reform of the cultural system, get out of the plight of traditional businesses, actively transform and promote the traditional media and The integration of new media, to create a new era of all-media format.