目前我国玩具行业形势严峻,一方面利润下降、竞争激烈,面临产业升级;另一方面国外玩具品牌大规模入侵。内外夹击下,如何突破?随着互联网时代的到来,电子商务已成为21世纪经济增长的主要推动力,也必将为玩具行业发展插上腾飞翅膀,带领我国玩具行业走向国际化。为了应对自身转型困境以及国外品牌入侵的双重压力,国产玩具销售渠道要从传统的批发市场转向电商 At present, the situation in China’s toy industry is grim. On the one hand, the profits have dropped, the competition has been fierce, and the industry has been facing an escalation; on the other hand, large-scale foreign toy brands have invaded. With the advent of the Internet era, e-commerce has become the main driving force of economic growth in the 21st century, but also bound to take off the wings for the development of the toy industry to lead our toy industry towards internationalization. In order to cope with their own difficulties in transition and the double pressure of foreign brands intrusion, domestic toy sales channels from the traditional wholesale market to electricity supplier