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11月18日,中央电视台2005年黄金段位广告招标圆满结束。本次招标总额达到52.48亿元,中标额同比实际增幅高达27.47%。国际品牌、国字头大企业、各地民营企业在本次招标会上成为最受瞩目的三大客户群。关于央视招标,国家统计局总经济师姚景源说过,它是中国经济的睛雨表与风向标,每年的央视招标结果都能反映来年的中国经济走向与行业发展情况。那么,如何看待经济发展与电视媒体之间的关系,如何理解这些年手机、乳品、日化、食品饮料、润滑油等行业的高速发展,如何看待晋江、内蒙古等品
November 18, CCTV’s golden section of advertising bidding 2005 successfully concluded. The total amount of bidding reached 5.248 billion yuan, up by 27.47% in the same period of the previous year. International brands, the first large-scale state-owned enterprises, private enterprises throughout the bidding meeting to become the most watched the three major customer base. About CCTV bidding, Chief Economist Yao Jingyuan of the National Bureau of Statistics said that it is the eye watch of China’s economy and the benchmark. Each year’s results of the bidding of China’s CCTV can reflect the trend of China’s economy in the coming year and the development of the industry. So, how to view the relationship between economic development and the television media, how to understand the rapid development of mobile phones, dairy products, daily chemical, food and beverage, lubricants and other industries in recent years, how to treat Jinjiang, Inner Mongolia and other products