如今消费者的面貌,随着M型社会、多元价值观和生活形态的出现而发生重大改变,正进行一场全面性的混种运动。从性别、年龄、职业和收入去锁定主要消费族群的时代已经过去。“混种消费”成为营销研究的新趋势,混种消费者的消费行为越来越矛 The face of consumers today has undergone major changes with the advent of M-type society, pluralistic values ​​and lifestyles, and is now engaged in a comprehensive mixed-race campaign. The era of locking in major consumer groups based on gender, age, occupation and income is over. “Mixed consumption ” has become a new trend of marketing research, mixed consumer spending behavior more and more spears