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新媒体作为一个相对概念,是指在传统媒体比如电视、报刊等之后发展起来的种种新的媒体形态,数字电视、网络媒体、自媒体等都包括在内。新媒体也是一个宽泛的概念,通过数字技术、网络技术,利用互联网等媒介向用户提供信息和娱乐服务的一种传播方式。而新媒体平台的信息传播速度和广度是不可估量的,对图书馆、图书馆资源和服务等进行宣传和介绍,需要借助一定的媒体形式,而新媒体技术的运用,无疑是最便捷、高效的不可忽视的一环,从而促进图书馆事业外部环境的良好发展。
As a relative concept, new media refers to various new media forms developed after traditional media such as television, newspapers and the like. Digital television, online media and self-media are all included. New media is also a broad concept that provides users with a means of disseminating information and entertainment services through media such as digital technologies, Internet technologies, and the Internet. However, the speed and breadth of information dissemination of new media platforms are immeasurable. The promotion and introduction of libraries and library resources and services need certain media forms. The application of new media technologies is undoubtedly the most convenient and efficient Can not be ignored, thus promoting the good development of the external environment of the library.