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随着房地产市场的不断发育与健全，以及消费需求结构的优化，“品牌”的概念在房地产业越来越引起各方人士的重视。创业者追逐名牌，消费者崇尚名牌，新闻媒体爆炒名牌，已成当今时尚。房地产市场越来越走向品牌竞争概括起来，名牌产品要“五高”：知名度高、信誉度高、市场覆?
With the constant development and improvement of the real estate market and the optimization of the structure of consumer demand, the concept of “brand” has drawn more and more attention from people in the real estate industry. Entrepreneurs chasing famous brands, consumers advocating brand names, the media stir brand names, has become today’s fashion. More and more real estate market to brand competition In short, brand-name products to “five highs”: high visibility, high credibility, market coverage?