品牌竞争、战略竞争是企业竞争的最高层次,与成本及价格竞争,性价比竞争,模式竞争相比,品牌竞争对企业要求更高,竞争的内涵与外延也更广泛。我国的房地产业从1978年改革开放,已经发展了20多个年头,在经历了地段、规划和概念等几个竞争阶段后,开始进入品牌竞争阶段。但由于发展时间较短,许多开发企业还没有意识到品牌战略的重要性。只有一些大地产商已经在有意识地进行品牌创建。深圳是中国地产品牌的摇篮。作为改革开放的先驱者,深圳培育了一大批在国内地产市场的知名品牌,如万科、中海外、金地、恒安、招商、华侨城、建设控股等。随着市场化进程的深入,上海、北京、广州也出现一些品牌企业,如上海的中远、绿地;北京的华远、中房、广州的富力、合生等。“如果说品牌,我觉得只有万科一家还算做得不错。其他企业,比如像中 Brand competition and strategic competition are the highest level of competition among enterprises. Compared with cost and price competition, cost performance competition and mode competition, brand competition demands higher level of enterprises and the connotation and extension of competition are more extensive. Since the reform and opening up in 1978, China’s real estate industry has been developing for more than 20 years. After going through several stages of competition, such as lots, planning and concepts, the real estate industry has entered the stage of brand competition. However, due to the short development period, many development companies are still not aware of the importance of brand strategy. Only some big developers have been consciously brand building. Shenzhen is the cradle of China’s real estate brand. As a pioneer of reform and opening up, Shenzhen fostered a large number of well-known brands in China’s real estate market such as Vanke, China Overseas Landmark, Golden Land, Heng An, Merchants, Overseas Chinese Town and Construction Holdings. With the deepening of the marketization process, some brand enterprises have emerged in Shanghai, Beijing and Guangzhou, such as COSCO and Greenbelt in Shanghai, Huayuan, Zhongfang in Beijing, R & F in Guangzhou, and Hesheng. ”If you say the brand, I think only Vanke a fairly well done.Other businesses, such as like