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随着人才竞争的加剧,企业越来越注重雇主品牌的建设。在竞争激烈的人力资源市场上,企业要想吸引人才,就得摆脱平庸,树立具有自己特色的雇主品牌。当企业拥有了特色的雇主品牌,就能够降低招聘成本和员工流失成本,吸引和留住企业的核心人才,并能提高企业美誉度和生产效率……如何打造特色雇主品牌?作为百年招商局旗下的国有融资企业的招商证券股份有限公司(以下简称“招商证券”)为我们提供了“以人为本”的四项攻略。
As talent competition intensifies, companies pay more attention to the building of employer brands. In the highly competitive human resources market, enterprises in order to attract talent, you have to get rid of mediocrity, establish an employer brand with its own characteristics. When an enterprise has a distinctive employer brand, it can reduce the recruitment costs and staff turnover costs, attract and retain the core talents of the enterprise, and enhance the reputation and productivity of enterprises ...... How to create a distinctive employer brand? As a subsidiary of China Merchants (Hereinafter referred to as “China Merchants Securities”) provided us with “four people-oriented” strategy for the state-owned financing enterprises of China Merchants Securities Co., Ltd.