电视是以视,听的感知方式向观众传递信息的,就是说是以画面方式构筑语言符号,电视有时候可以没有声音,没有文字甚至色彩,却是绝对不能没有画面,因此,画面是第一位的。审美性是衡量电视画面质量的重要标志。电视播出的画面应当使观众赏心悦目,给人以美的享受,为 Television transmits information to audiences by means of visual and listening perceptions. That is to say, language is constructed by way of pictures. Television can sometimes have no sound, no text or even color, but it is definitely not without pictures. Therefore, the picture is the first Bit. Aesthetic is a measure of the quality of television images an important symbol. The pictures broadcast on the television should make the audience enjoyable and give the beautiful enjoyment