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最近一段时间我去了一趟江浙一带,和当地代理商、零售商进行了深入的交流,发现我们的代理商、零售商朋友面对渠道变革普遍悲观迷茫,悲伤主要来自于两个挑战,一个是线上的疯狂发展,按着马云现在的说法,到今年为止,网上销售能占整个社会总额的10%,对线下各种各样的营销模式,各种商业业态,各种各样的对象,包括制造商,代理商,零售商,专卖店,形成了全面的挑战,因为这是一个全新的业态。挑战是
Recently, I went to Jiangsu and Zhejiang provinces and conducted in-depth exchanges with local agents and retailers. It is found that our agents and retailers are generally gloomy and pessimistic about the channel changes. Sadness comes mainly from two challenges, one Is crazy online development, according to Ma’s current statement, so far this year, online sales can account for 10% of the total social, a variety of offline marketing model, a variety of commercial formats, a variety of Objects, including manufacturers, agents, retailers, specialty stores, pose a complete challenge as it is a completely new format. The challenge is