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改革开放30多年以来,随着西方敌对势力对我国进行的以“西化”和“分化”为目的的各种活动不断加剧以及资产阶级自由化倾向的死灰复燃,如何深入人心的输出社会主义核心价值观,决定着我们党和我们事业的兴衰,同时这也是我国文化“软实力”建设的重要工程之一。在新时期,我国主流媒体如何用人民群众喜闻乐见的方式宣传我们党的主张和各项政策,是我国宣传战线上的一项紧迫任务。本文通过列举传统输出方式在人民群众心理上产生的不良影响和国外意识形态宣传领域好的做法来探讨如何在社会主义现代化建设的攻坚时期运用传播心理学、新闻心理学等策略来输出社会主义核心价值观,巩固我们党宣传战线的主阵地。
Since the reform and opening up for more than 30 years, with the intensification of various activities aimed at “Westernization” and “division” conducted by our hostile forces in our country and the resurgence of the propensity of liberalization of the bourgeoisie, The core values of Marxism determine the rise and fall of our party and our cause. At the same time, it is also one of the important projects in the building of a “soft power” culture in our country. In the new era, it is an urgent task for China’s mainstream media to propagandize our party’s ideas and policies with what the people of the world love to see and hear. This article tries to find out how to use the methods of communication psychology and journalism psychology to output the core of socialism during the crucial period of socialist modernization by enumerating the negative influence of the traditional output methods on the people’s psychology and the good practice in the field of foreign ideological propaganda. Values, and consolidate the main front of our party’s propaganda front.