根据一项最新的网络调查显示,81.9%公众认为国产动画片缺乏创意,62.5%的人认为缺乏成体系的制片体制和产业链。动画早已被大众广泛接受,但我国动画产业却没有抓住时机赢得较多市场份额,究其原因,是动画本身创造性的却失以及体制不完善等几方面造成的。本文将重点分析动画角色设计及剧本创作方面创造性缺失的主要原,并提出相关的建议。 According to a latest online survey, 81.9% of the public think that domestic animation lack of creativity, 62.5% of people think that the lack of a system of production systems and industrial chain. Animation has long been widely accepted by the public, but our animation industry did not seize the opportunity to win more market share, the reason is that the animation itself is not creative and the system imperfections caused by several other aspects. This article will focus on the analysis of the main causes of creative absence in the design of animations and scriptwriting and make relevant recommendations.