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4月1日,国内首份《2014“两会”全媒体传播大数据分析报告》(以下简称“报告”)由广电行业大数据研究咨询机构泽传媒推出。报告显示,在参与今年两会全媒体报道的全国33家省级卫星频道中,江苏卫视、湖南卫视、北京卫视、浙江卫视、东方卫视分列全媒体传播指数前五名。国家新闻出版广电总局宣传管理司原副司长李宗达表示,年轻一代往往不再守着电视机,网络成为其收看电视节目的媒介。“在全媒体时代,传统收视率指标已难以准确反映电视媒体的传播效果。”他指出,此次泽传媒的报告将收视样本分为电视用户和
On April 1, China’s first large-scale data analysis report on “2014 ” and “all media” (hereinafter referred to as “Report ”) was launched by Ze Media, a big data research and consulting agency in the broadcasting and TV industry. According to the report, Jiangsu Satellite TV, Hunan Satellite TV, Beijing Satellite TV, Zhejiang Satellite TV and Dongfang Satellite TV ranked the top five media dissemination index among the 33 provincial satellite channels participating in the media coverage of the two sessions this year. Li Zongda, former deputy director of the State Administration of Press and Publication Administration of Publications and Broadcasting of the State Administration of Press and Publication Administration, said that young people tend to no longer guard television sets and the Internet has become their medium for watching television programs. “In the all-media era, the traditional ratings index has been difficult to accurately reflect the television media’s dissemination effect.” "He pointed out that the Ze Media’s report classified viewing samples into television users and