当Deb Poe这样的消费者发表意见时,营销人需要倾听。上个月,这位富足的、三个孩子的母亲去了芝加哥郊外Oak Parklll的Donminick超市购物。她拿了一袋O Organics牌全麦意大利通心粉。这是Safeway超市的自有品牌,在货架上的Barilla意大利通心粉和其他家庭产品的包围下,它那五颜六色的包装以及斜向跳跃着的“O”LOGO,显得格外醒目。 Marketers need to listen when consumers like Deb Poe express their opinions. Last month, the affluent, three-child mother went to the Donminick supermarket in Oak Parklll, a suburb of Chicago. She took a bag of o Organics whole wheat Italian pasta. This is Safeway’s own label, which is packed with its colorful packaging and the “O” logo that leans to the side, surrounded by Barilla pasta and other home products on the shelves.