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品牌的高度集中是当今国产叉车市场最为鲜明的特点。中国国产叉车品牌经过几轮淘汰之后,逐渐形成了安徽叉车集团、杭州叉车股份有限公司、大连叉车有限公司三足鼎立之势。其三者的产销量占到国产叉车总销量的80％。在这3家企业中,安徽叉车集团的业绩尤为突出,20005年,其销量已经超过全国叉车总销量的30％,实现营业收入34．6亿元,出口叉车创汇6000多万美元,主要经济技术指标连续15年位居全国同行业首位。作为国家520户重点企业之一,安徽叉车集团不仅是中国最大的工业车辆科研、生产、出口基地,而且是中国叉车基础配套件的开发、试验及标准制定的龙头企业。安徽叉车集团的“合力(HILI)”商标被认定为“中国驰名商标”,合力品牌被认定为中国叉车市场第一品牌,商务部2005-2006年度“重
The high degree of brand concentration is the most distinctive feature of today’s domestic forklift truck market. China-made forklift brands after several rounds of elimination, the gradual formation of the Anhui Forklift Group, Hangzhou Forklift Co., Ltd., Dalian Forklift Co., Ltd. three pillars of the trend. The production and sales of the three accounted for 80% of the total sales of domestic forklift trucks. Among these three companies, Anhui Forklift Group achieved outstanding results. In 20005, its sales volume surpassed 30% of the total sales volume of forklifts in the country, with a revenue of 3.46 billion yuan and an export forklift of more than 60 million U.S. dollars. The major economic and technological For 15 consecutive years, the index ranks first in the same industry in China. As one of the 520 key enterprises in the country, Anhui Forklift Truck Group is not only the largest research, production and export base for industrial vehicles in China, but also the leading enterprise in the development, testing and standard setting of the basic forklift truck parts in China. HILI trademark of Anhui Forklift Truck Group has been recognized as “China Well-known Trademark” and Heli Brand has been recognized as the No. 1 brand in China’s forklift truck market. The "2005-2006 Annual Heavyweight