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社交媒体也被称为社会性媒体,是指人们通过互联网及相关的手机应用,撰写、分享、讨论、沟通和评价的一种媒体形式。现阶段主要包括社交网站、微博、微信、博客、论坛、播客等。其背后是希望通过数字渠道彼此联系,并展开社交活动的海量人群。在社交媒体中,来自草根大众所贡献的内容远远超过传统媒体所能制造和承载的内容的总和,爆发出令人眩目的能量,其传播的信息已成为人们浏览互联网的重要内容,制造一个又一个热门话题。
Social media, also known as social media, refers to a form of media that people write, share, discuss, communicate and evaluate through the Internet and related mobile applications. At this stage include social networking sites, Weibo, WeChat, blogs, forums, podcasts and more. Behind it is the mass of people who want to connect with one another through digital channels and socialize. In social media, the content contributed by the grassroots people far exceeds the sum of the content that traditional media can make and carry, which gives rise to a dazzling energy. The information it disseminates has become an important content for people to browse the Internet and create a Another hot topic.