“态度”的概念要对听众进行研究,总得研究听众对广播的态度。这是总的概念。这一概念包含许多成分。它可以端正人们对广播听众的认识。它不但便于进行理论分析,而且便于把得到的情况用于广播新闻事业的实践。我们既可以把这种态度理解为听众“对于”广播的态度,又可以理解为听众与广播“之间的”关系。这里指的是:听众的结构;听众对广播的需求和对广播的兴趣;关于广播价值的概念;要求,期望,需 The concept of “attitude” to study the audience, the total study of the audience’s attitude toward radio. This is the general concept. This concept contains many components. It corrects people’s awareness of broadcast listeners. It not only facilitates theoretical analysis, but also facilitates the use of the information gained in the practice of radio journalism. We can interpret this attitude as the audience’s “for” broadcast attitude and as a “relationship” between the audience and the broadcast. This refers to: the structure of the audience; the audience’s need for broadcasting and their interest in broadcasting; the concept of broadcasting value; requirements, expectations, needs