意大利的高端鞋品,称得上是工艺品,在很大程度上被赋予了精神、文化、审美、个性等深层次的内涵,是建立在深厚的品牌内涵基础上的。对比之下,不难发现中国鞋业强化技术创意,提升产品附加值,向“技术密集型时尚产业”转型的必然趋势。 Italy’s high-end footwear, called the handicrafts, was largely given the spiritual, cultural, aesthetic, personality and other deep-seated connotation, is built on the basis of a profound brand connotation. In contrast, it is not difficult to find China’s footwear industry to strengthen technological innovation, enhance product added value, to “technology-intensive fashion industry,” the inevitable trend of transformation.