在改革开放,市场经济起步和发展的今天,CI理论逐渐登上经济领域的前台,一些企业家们也开始侃侃而谈“建立企业文化”、“树立企业形象”的话题,由一知半解到努力追求,中国的少数企业家就象找到拯救企业的“法宝”,CI热在一定范围内产生了。其实,早在七十年代末,美国兰多(Landor Associ-ates)设计公司总裁兰多先生到过中国,并曾向中国的设计界谈到过有关CI的问题。之后,中国的包装设计专家袁维青先生还在有关刊物撰稿介绍CI的知识。 At the beginning of reform and opening up and the start-up and development of the market economy, the theory of CI gradually climbs onto the forefront of the economic field. Some entrepreneurs have also started talking about the topic of “building a corporate culture” and “setting up a corporate image.” From noticing to pursuing , A handful of Chinese entrepreneurs are like finding a “magic weapon” to save their business. CI fever has been generated to a certain extent. In fact, as early as the late 1970s, Mr. Rando, president of the Landor Associ-ates Design Company in the United States, had been to China and had talked about the issue of CI to the Chinese design community. After that, Mr. Yuan Weiqing, the packaging design expert in China, introduced the CI knowledge in the relevant publications.