内容、网络和用户是媒体产业竞争的三个核心资源,在三网融合的架构下,除了网络和用户市场的争夺之外,对内容的要求也必然会发生变化。当前环境下,广电拥有内容优势不容置疑,但是在三网融合背景下,广电显然不能照搬现在的内容结构体系,内容的生产、制作、分发、交易、管理等环节 Content, network and users are the three core resources of the competition in the media industry. Under the framework of triple play, the content requirements will inevitably change in addition to the competition for the network and user markets. In the current environment, broadcasting and television have the advantages of content without any doubt, but in the background of triple play, broadcasting and television obviously can not copy the current content structure system, content production, production, distribution, trading, management and other links