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科学合理的品牌建设是提高少数民族旅游吸引力与竞争力的关键环节。少数民族旅游品牌建设要以游客需求为导向,以当地实际资源状况为依托。在此过程中还要做好自身与竞争者的分析与定位,寻找出自身的优势所在,提高旅游品牌建设的科学性与合理性。此外,文化是民族旅游发展之魂,少数民族很多文化资源更是当地独占性与垄断性资源,这对于少数民族旅游品牌建设而言具有重要的推动和提升作用,因此,要把握自身文化的差异性进而塑造独特的品牌个性。
Scientific and reasonable brand building is a key link to enhance the tourism attraction and competitiveness of ethnic minorities. The construction of ethnic tourism brand should be based on tourists’ needs and be based on the actual local resources. In this process, we must also do a good job of analyzing and positioning ourselves and our competitors so as to find our own advantages and enhance the scientific and reasonable construction of tourism brands. In addition, culture is the soul of the development of ethnic tourism. Many ethnic minorities have more cultural resources than monopolistic resources. This is an important promotion and promotion for the construction of tourism brands for ethnic minorities. Therefore, it is necessary to grasp the differences in one’s own culture Sex and thus create a unique brand personality.