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中国舞考级横空创立,奔腾发祥,如火如荼,席卷华夏。历经二十多年的雕琢、提纯、整塑、升级,中国舞考级品牌,已经具备了知名度高、美誉度好、号召力强、市场响应迅速的第一品牌地位。北京舞蹈学院舞蹈考级教育学院品牌的战略结构,是以北京舞蹈学院的国际名牌舞蹈大学为背景板,将首创中国舞考级机构做主力舰,以国家唯一标准版《中国舞等级考试教材》为核心武器,以雄厚考官师资团队、遍布海内外的考级分支,以及近200万人次学员为基座,以理念、管理、质量、传播、反馈、评估为脉络神经线,以号召力、权威性为表征的品牌矩阵。本文对北京舞蹈学院舞蹈考级教育学院品牌形成的要素进行了挖掘、梳理、厘清,并对北京舞蹈学院舞蹈考级教育学院品牌的提升,进行了深层次的思考与构想。
Chinese dance exam level founded, Pentium fat, in full swing, swept through China. After more than 20 years of carving, refining, plastic molding, upgrading, Chinese test-grade brand, already has a high profile, good reputation, strong appeal, the market’s rapid response to the first brand status. Beijing Dance Academy Dance Grading Education Institute brand strategy is based on Beijing Dance Academy international famous dance academy as the background panel, will be the first Chinese dance grading agencies as the main ship to the country’s only standard version of “Chinese dance grading test materials” as the core Weapons, with a strong team of examiners and teachers, test scores at home and abroad branches, and nearly 2 million students as the base, with ideas, management, quality, communication, feedback, assessment for the veins, charismatic, authoritative characterization The brand matrix. This article excavates, combs and clarifies the elements of brand formation of the Dance Quality Education Institute of Beijing Dance Academy and conducts deep thinking and conception on the promotion of the brand of Dance Quality Education Institute of Beijing Dance Academy.