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英国的汽车工业曾拥有一段辉煌的岁月。对于成长在国内的我们来说,英国车给人的印象不外乎是高贵、典雅等意识形态上的形容词,到了现在则是陷入困境,一个个品牌被他国集团并购,甚至走入历史……事实上,英国人对于性能操控的偏爱、英国汽车媒体的专业与偏执,还有英国赛车工业的发达,皆是执世界牛耳的地位,而这些皆是孕育出深厚汽车文化底蕴的重要因素。这一次,我们在北京的初雪中零距离接触首次引进国内的ASTON MARTIN品牌,逐步体会出正统英国跑车的魅力原来是建基于文化层面,而不是硬邦邦的商业数字。
The British auto industry had a glorious past. For us growing up in China, British cars give people the impression that they are noble and elegant ideological adjectives, and now it is in trouble, one by one brand was M & A by other countries, and even into history ...... In fact, the British preference for performance control, the professionalism and paranoidness of the British automotive media, and the development of the British racing industry are all the cornerstones of the world. All of these are important factors in nurturing a profound automotive culture. This time, we first introduced the domestic brand ASTON MARTIN in the first snow of Beijing and gradually realized that the charm of the orthodox British sports car turned out to be based on cultural rather than hard-line commercial figures.