在网民数量成几何级增长的互联网时代,平面媒体的生存无疑面临挑战;在快餐文化、娱乐文化成为主流的时代,严肃类图书的读者越来越少。在这种背景下,作为在政界学界没有多少“资源”的省级社科院要创办面向全国发行的三农通俗理论读物,在多数人看来并非高明之举。 In the age of Internet where the number of netizens grows in a geometric way, the survival of print media undoubtedly faces challenges. In fast-food culture and entertainment culture, the number of readers of serious books is decreasing. Under this background, as a provincial-level social science academy that does not have many “resources” in the political and academic circles, it is not a wise act for most people to set up a popular three-nation theory publication for the country.