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从1979年个体经济的代表年广久高喊“市场爱我,我爱市场”开始,中国一大批企业家和营销职业经理人紧贴中国市场环境的转型和制度变迁滚爬摸打,边干边学,不但实践来自西方的营销理论,更结合本土环境进行营销创新,取得了成功。1998年4月2日,海尔集团总裁应邀到哈佛演讲,海尔成为第一家被写入哈佛教材案例的中国企业;2001年4月,联想个案进入哈佛商学院MBA“竞争与战略”课堂,总裁柳传志亲赴讲解,这些都反映了国际学坛对中国营销进步的肯定。笔者认为,中国企业家对中国营销的
Since the representative of the individual economy in 1979 has been shouting “Market Loves Me and I Love the Market”, a large number of Chinese entrepreneurs and marketing professional managers have kept abreast of the transformation and institutional changes in China’s market environment. Learning, not only the practice of marketing theory from the West, but also combined with the local environment for marketing innovation, has achieved success. On April 2, 1998, the president of Haier Group was invited to speak at Harvard. Haier became the first Chinese company to be included in the case of Harvard Buddhism. In April 2001, Lenovo entered the MBA competition and strategy class of Harvard Business School. Liu Chuanzhi went to explain these things, which all reflected the affirmation of the international academic circle on China’s marketing progress. The author believes that Chinese entrepreneurs are marketing to China