中国当代平面设计缺乏创新,有逐渐被西方同化的危险。为改变这一现状,中国设计师们在创意中融入了具有中国特色的京剧脸谱、传统服饰、建筑、棋牌、书法、剪纸、年画、水墨画、民俗等中国风元素,力求打造属于中国自己的、具有鲜明中国特色的平面设计理念。本文就文字书法、传统图形、色彩、对称结构、民俗等几个方面做了阐述。 The lack of innovation in contemporary Chinese graphic design is gradually being assimilated by the West. In order to change this situation, Chinese designers have incorporated Chinese elements such as Beijing Opera masks, traditional costumes, architecture, chess, calligraphy, paper cutting, New Year paintings, ink paintings and folklore with Chinese characteristics into their ideas. With distinctive Chinese characteristics of the graphic design concept. This article elaborates several aspects such as writing calligraphy, traditional graphic, color, symmetrical structure and folk custom.