集群品牌是集群市场竞争力的集中体现,对于集群成员的发展具有十分重要的意义。但是作为一种共有资产,集群品牌并不能充分体现集群内不同企业产品的特色,因而需要企业通过创名牌来获得自己的忠诚顾客。集群内企业创名牌对集群品牌本身也将产生积极作用。 Cluster brand is a concentrated manifestation of cluster market competitiveness, which is of great significance to the development of cluster members. However, as a kind of shared assets, the cluster brand does not fully reflect the characteristics of the products of different enterprises in the cluster, so enterprises need to obtain their loyal customers through brand name creation. Clustering companies within a brand name brand cluster itself will also have a positive effect.