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随着移动通信的迅猛发展和市场竞争的加剧,运营商之间的竞争焦点已不再是网络的覆盖范围、运营的可靠性以及价格之间的竞争,而是越来越多地转移到通过增值业务向用户提供与众不同的具有吸引力的服务上来。要推出令人满意的移动增值业务,其关键在于将网络同内容有机地结合起来,而中兴通讯推出的基于GSM网与CDMA网的小区广播短消息系统便是将内容和移动网络功能相结合的具有开创性业务服务的一种有力措施。
With the rapid development of mobile communications and intensified market competition, the focus of competition among operators is no longer the coverage of the network, the reliability of operations and the competition between prices, but more and more shifted to adoption Value-added services to provide users with unique and attractive service up. To launch a satisfactory mobile value-added services, the key lies in the organic combination of the network with the content, and ZTE launched based on the GSM network and CDMA network cell broadcast short message system is the content and mobile network capabilities combined A pragmatic approach with groundbreaking business services.