媒体生死一线间,新式媒体还未盈利,传统媒体已大批死去。作为一家专注于营销领域的媒体(我们不只是杂志,还有新媒体),《新营销》一直没有明确地划分行业线。每次参加会议或活动,大家交换名片之余,总要问一句:您跑什么线?您跑什么口?我每次都要像复读机一样解释给大家听:营销其实是共通的,各行各业都涉及营销,您看营销策划机构,也不会只接快消客户或互联网客户,很多东西是可以融会贯通的,如果明确地分了行业反而会割裂这些联系,所以《新营销》分口没有那么细。 Media life and death, the new media has not yet profitable, a large number of traditional media have died. As a media focused on marketing (we are not just magazines, but also new media), “new marketing” has not clearly delineated the industry line. Every time I attend a conference or event, I always ask one question: What lines do you run? What are your mouths? Every time I explain to readers like a repetition machine: Marketing is actually common. Each line Industry involves marketing, you look at marketing planning agencies, will not only take consumers or Internet customers, many things can be mastered, if the industry is clearly divided but will split the contact, so the “new marketing” So fine.