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标志之所以有丰富的美学内涵,是因为标志以它外在简单的造型,将具体事物、事件、场景、内在精神、企业理念、企业与之与众不同的特色展现出来。有的人认为美是观念,是一种主观感受的产物,事物之所以美,是因为人们感到它美。有人认为美是一种形式,美在于形式的对称。要想认识美的本质、美在生活中的存在,我们就必须得联系人类丰富的审美活动。从人类丰富的审美活动中去探索美的本质与价值,继而从现实生活中找寻答案。
The reason why the logo has a rich aesthetic connotation is that the logo shows the special things, events, scenes, inner spirit, corporate philosophy and the distinctive features of the company with its simple appearance. Some people think that beauty is a concept, a product of subjective feelings. Things are beautiful because people feel it beautiful. Some people think that beauty is a form and beauty lies in the symmetry of form. In order to understand the essence of beauty and the existence of beauty in our life, we must contact human beings for their rich aesthetic activities. Explore the essence and value of beauty from the rich human aesthetic activities, and then find the answer in real life.