瑞士洛桑国际管理学院院长多米尼克·特平发现,在泰国的海滩有两种人字拖在出售。一种是本土生产的廉价货,售价3英镑左右;另一种则是由哈瓦那(Havaianas)生产的,售价25英镑左右。正如两者价格差距所显示的那样,哈瓦那已经成为一个极为成功的全球品牌。该品牌在全球80多个国家销售,同时也是出自巴西的第一个全球消费品牌。 Dominique Tetping, dean of the Lausanne School of Management in Switzerland, found that there are two flip-flops on the beach in Thailand for sale. One is a locally produced bargain, priced around £ 3; the other is made by Havaianas and costs about £ 25. As the price gap between the two shows, Havana has become an extremely successful global brand. The brand is sold in more than 80 countries around the world and is also Brazil's first global consumer brand.