好的品牌既应有特色,又能突显产业特点,因为独一无二是品牌最重要的特性。当品牌成为那个特性的化身时,其竞争强势是其它产品难比的。 消费者心目中高质量的品牌印象是产品功能、名称、价位三者有机结合在一起的。 Good brand should have both characteristics, but also highlight the characteristics of the industry, because the unique brand is the most important features. When the brand becomes an incarnation of that feature, its competitive strength is unmatched by other products. Consumers mind high-quality brand image is the product features, names, prices of the three organic combination.