随着社会经济的发展,企业间的竞争日益激烈。工程类企业的经营不仅注重工程的质量和效率,还应更加注重企业文化,使企业增强市场竞争力。企业文化能为企业带来其他的好处,不同于一项工程所获得的收益,因此,企业管理者应重视企业文化所造就的软实力。本文通过分析企业文化的作用,对企业文化在对工程类企业管理中的战略定位进行探讨。 With the social and economic development, the competition among enterprises is getting fiercer. Engineering enterprises not only focus on the management of project quality and efficiency, but also pay more attention to corporate culture so that enterprises enhance market competitiveness. Corporate culture can bring other benefits to the enterprise, is different from the proceeds of a project, therefore, business managers should attach importance to the soft power created by corporate culture. By analyzing the function of corporate culture, this paper discusses the strategic positioning of corporate culture in the management of engineering enterprises.