中国旅游资源丰富。而旅游资料中蕴涵的文化因素给旅游翻译带来了很大的困难,旅游文本翻译的目的是宣传本国旅游资源,吸引外国游客。本文从目的论角度出发,从而进一步探讨在文化差异背景下的翻译方法和技巧,使旅游英语翻译更好地传播中国文化。 China is rich in tourism resources. The cultural factors implied in the tourism materials have brought great difficulties to tourism translation. The purpose of tourism text translation is to promote the tourism resources of its own country and attract foreign tourists. This article from the perspective of the purpose of theory, so as to further explore the cultural differences in the context of translation methods and techniques to enable tourism English translation to better disseminate Chinese culture.