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CCTV-少儿是我国第一个面向3.67亿未成年人的专业电视频道。“引领成长,塑造未来”是少儿频道的主题词。据央视-索福瑞最新研究数据表明,4-14岁儿童平均每天接触电视的时间为2小时22分钟,从幼儿园到初中毕业的12年时间里,儿童接触电视的时间长达1万多小时,远远超过他们学习某一门课程的时间。因此,少儿频道不仅是少年儿童获取知识、启迪智慧、享受童年的乐园,更是未成年人思想道德教育的重要阵地。开播一年来,少儿频道融思想性、指导性、知识性、趣味性、
CCTV-Children is China’s first professional television channel for 367 million minors. “Leading growth, shaping the future ” is the theme of children’s channel. According to CCTV - Sofieri latest data show that 4-14 year-olds on average daily access to television for 2 hours and 22 minutes, from kindergarten to junior high school graduation 12 years, children’s access to television for as long as 10,000 hours , Far beyond their time to learn a course. Therefore, the children’s channel is not only an important place for young children to acquire knowledge, enlighten their wisdom and enjoy their childhood, but also an ideological and moral education for minors. One year since its launch, the children’s channel melts ideological, instructive, informative, interesting,