随着企业产权制度和用工制度改革的深化,随着产业结构的调整,大批富余人员从企业剥离出来走向社会。于是,“下岗、失业”这一并不轻松的话题频频见诸报端,成为近年来媒体关注的热点之一。尤其是随着全国再就业工作会议的召开,“扩大就业,促进再就业”更是被提到关系改革发展稳定的大局高度上来认识。因此,搞好再就业报道,帮助更多的下岗失业职工重新走上工作岗位,是媒体义下容辞的责任。要搞好再就业报道,报道效果的把握问题十分关键。 With the deepening of the reform of the enterprise property rights system and employment system, with the adjustment of the industrial structure, a large number of surplus personnel have been stripped from the enterprises to the society. As a result, the topic of “laid-offs and jobless”, which is not easy, has frequently appeared in newspapers and become one of the hot spots of media attention in recent years. In particular, with the convening of a national reemployment work conference, “expanding employment and promoting reemployment” is even more mentioned in relation to the overall situation of the reform, development, and stability. Therefore, it is the media’s responsibility to do a good job in reemployment reporting and help more laid-off workers to resume their jobs. To do a good job in reemployment reporting, the issue of grasping the effectiveness of the report is crucial.