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近年来随着经济全球化的发展进程加快,企业面临着广阔的发展机遇,同时世界范围内的企业间竞争强度也逐步加大,为企业的发展带来严峻的挑战。因此,企业要认清市场环境的变化,有效把握企业发展的生命周期,积极调整和优化市场营销战略,促进企业的稳定可持续发展。本文从企业生命周期和市场营销的内涵角度出发,就基于企业生命周期的市场营销战略进行了具体探讨。
In recent years, with the acceleration of the development of economic globalization, enterprises are facing great opportunities for development. Meanwhile, the intensity of competition among enterprises in the world is gradually increasing, which poses a severe challenge to the development of enterprises. Therefore, enterprises should recognize the changes in the market environment, effectively grasp the life cycle of enterprise development, and actively adjust and optimize marketing strategies to promote the stable and sustainable development of enterprises. This article from the enterprise life cycle and marketing connotation point of view, based on the life cycle of enterprise marketing strategy for a specific discussion.