邀游在网络中,以各种方式走入社区,大力宣扬本行业和本企业的创新精神。这样的工作,看上去是不是很简单?这是一家制药公司为了改善日益严重的声誉恶化状况,开始的一种新尝试。用高层的话说,“这么做是以更人性化的方式讲道理”。如今,这样的对话在互联网空间以博客的形式形成了浩大的声势。博客正在深刻地改变公司传播行为。博客空间的兴起带有革命性的意味,在这里,一向弱势的消费者可以发出强有力的声音,影响媒体、娱乐界和品牌世界。 Invited to travel in the network, in various ways into the community, vigorously promote the innovative spirit of the industry and the enterprise. Does it seem like this work is simple? It’s a new attempt by a pharmaceutical company to improve the deteriorating reputation. In the high-level words, “doing so is more humane way of reasoning ”. Nowadays, such dialogues form a huge blog in the Internet space. Blogging is profoundly transforming the company’s communication. The rise of the blogosphere has revolutionary implications, where weaker consumers have been able to make a powerful voice that affects the media, entertainment and the world of brands.