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本文结合徐州工业职业技术学院橡胶专业招生及专业学生橡胶品格培养现状,详细分析了新媒体境遇下该专业招生及学生橡胶品格培养出现的问题及原因。并提出有效利用新媒体工具,联合校、行、企三方力量,共同培养学生的橡胶品格,提升橡胶专业的社会认同度,破解橡胶专业招生难问题。
In this paper, the problems and causes of the professional admissions and students’ rubber character cultivation under the new media situation are analyzed in detail according to the status quo of the rubber professional admissions and the professional students rubber character cultivation in Xuzhou Polytechnic. And put forward the effective use of new media tools, joint forces of schools, businesses and enterprises to jointly cultivate the students’ rubber quality, enhance the social recognition of rubber professionals and solve the difficult problem of rubber professional enrollment.